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Strategies of Marketing Completion

Ref Dates Venues Fees
MK 03 14 May - 18 May Cairo 1750 USD Register Now

Objectives :

  • After completion of this course participants will acquire:
    • New skills of marketing needed to deal with current and future changes.
    •  Understanding new strategic marketing methods.
    •  Learning how to design, implement and control short and long term marketing plan.

Who Should Attend ?

  •  This course is designed for top management, marketing management and managers involved in planning process. 

Course Outline :

  • Strategic marketing management: an overview
  • Strategic marketing process
  • Role of marketing research in strategic planning
  • Strategic planning for recession.
  • Contingency plans and strategic marketing
  • Key success factors for marketing in the competition.
  • Establish measurement system for marketing activity. 

Duration :

One Week