This course covers advanced topics in social media management. It provides a focus on the various social media platforms and the best practices to using this for Digital Marketing. The course focuses on Twitter, Instagram, YouTube, LinkedIn and Google+, while providing a quick overview on Facebook (as advanced Facebook topics are in another course), as well as new emerging social media platforms such as Snapchat and Pinterest.
Individuals intending to manage social media profiles of their clients or companies.
Reasonable background on social media management is preferable; or passing the ‘Fundamentals of Digital Marketing’ Course.
Course attendees should be able to do the following:
Have a thorough knowledge of social media management strategy building blocks.
Have a deep understanding of the mechanics and benefits of social media platforms
Able to prepare content marketing strategies on social media
Able to prepare social media management strategies
Proposed Course Outline
Introduction to Social Media Management concepts
Facebook creating content for Facebook, managing conversations measuring performance
Twitter : creating content for twitter, managing conversations measuring performance
Twitter : advertising platform and managing twitter campaigns
Instagram : creating content for Instagram, and managing conversations
LinkedIn : Building a strong LinkedIn profile for you and your company
LinkedIn : Exploring advanced topics
Self-Administered advertising on LinkedIn.
YouTube : Creating content for YouTube
Google+ : How to make Google+ work for brands : benefits and content strategy best practices
Third party publishing tools to manage your accounts
Third parry Analytics tools to measure your performance